Although the pandemic is still present, travel is making a strong comeback.
We've been planning our next trip while binge-watching our favorite shows and working from home. Concurrently, travel and technology companies have been rapidly evolving to develop technologies such as artificial intelligence (AI), biometrics, and remote work solutions to enhance or improve the travel experience. This means that 2023 will be a busy year for travelers. Here are some of the top travel technology trends for 2023.
1. Airports are being upgraded technologically.
Expect to see a lot more technology aimed at making airport travel easier. From the moment you leave your house to baggage claim, new technologies are stepping in to address the headaches that come with flying. Clear now offers a free online tool called Reserve, which allows you to reserve your security line spot ahead of time. Of course, Clear hopes you'll join its paid membership, which includes identity verification and expedited security via biometrics (eye or fingerprint scanning).
The Transportation Security Administration is expanding its biometrics pilot program. TSA is testing facial recognition technology in 16 airports for identity verification, with plans to expand the program to more airports in the "coming months."
According to Amadeus' 2023 travel trend report, after passing through security, your face and hands will be used much more for purchasing snacks and magazines. ApplePay and GooglePay already support payments via facial recognition technology. However, Hudson, your favorite airport store, teamed up with Amazon this year to begin testing its "Just Walk Out" technology, which accepts payment via palm recognition.
Companies like Boomerang, SITA, and Roadie will assist you in tracking, recovering, and delivering your misplaced luggage once you arrive at your destination.
We're all for a stress-free flight, but using biometric data and tracking personal items raises privacy concerns. False biometric identification (which is more common among people of color, trans and nonbinary people, and people of color) and data breaches are serious issues. Furthermore, while the TSA biometric pilot is currently voluntary, programs like this often become the norm. "With these biometric programs, we frequently see that they are only optional at first — and over time, we see them becoming standardized, nationalized, and eventually compulsory," privacy advocate Albert Fox Cahn told the Washington Post.
Finally, it's critical to understand what you're getting into — and giving up — in exchange for a slightly faster experience.
2. Airbnb maintains its hegemony
In 2022, Airbnb turned lemons into lemonade. For starters, it finally put an end to the saga of unanticipated cleaning fees that aren't added on until checkout. When searching for an Airbnb, you can now see the total cost, including the cleaning fee. In addition, Airbnb had the final say on the growing trend of hosts requesting excessive cleanings: "Guests should not be required to perform unreasonable checkout tasks such as stripping the beds, doing the laundry, or vacuuming when leaving their Airbnb. We believe it is reasonable, however, to request that guests turn off the lights, dispose of food in the trash, and lock the doors, just as they would when leaving their own home."
Second, it finally addressed the issue of landlords who forbade tenants from renting out their apartments on Airbnb. This was previously an untapped market for Airbnb, but it turns out that involving landlords in the deal makes a big difference. In collaboration with property management companies across the country, Airbnb has developed the "Airbnb-friendly apartments" program. Renters can use the website to search for apartments that allow Airbnb rentals and calculate how much they could earn as a host after Airbnb and the landlord deduct their fees. It's a clever way to help people offset the skyrocketing rent costs that Airbnb has caused in the first place.
Whether you like it or not, Airbnb's growth will accelerate in 2023. Because of more transparent pricing and more potential Airbnb hosts, the short-term booking platform is expected to be as popular as ever. Furthermore, with rising travel and real estate prices, Airbnb is in a win-win situation.
3. Our favorite streaming shows inspire us to get off the couch.
Despite the scams and murders, you're not alone in wanting to book a trip to Sicily while watching Season 2 of The White Lotus. Travel-related searches for the Italian island have skyrocketed since the second season premiered. However, this phenomenon is not limited to The White Lotus. Expedia's 2023 travel trends report found that 68 percent of US travelers wanted to visit a destination after seeing it in a streamed show or movie, and 61 percent booked a trip as a result.
Expedia reports that the top search and flight demand destinations in 2022 will be Paris (Emily in Paris), the United Kingdom (Bridgerton and The Crown), New Zealand (The Lord of the Rings: The Rings of Power), and both Hawaii and Italy (thanks to the aforementioned The White Lotus, with an assist from Searching for Italy).
Sure, these are the most popular travel destinations, but according to the report, streaming TV shows and movies are now the most popular sources of travel inspiration, so it's not a coincidence.
4. Digital nomads are now considered mainstream.
Digital nomads have been around for a while, but the increase in remote work during the pandemic has propelled this lifestyle into the mainstream. According to studies, hybrid and remote employees have a better work-life balance and are more productive, prompting more businesses to adopt these policies.
Many workers are embracing the digital nomad lifestyle now that they are no longer tied to a specific location. The trend of remote work is likely to continue. According to Upwork, 36.2 million Americans will work remotely by 2025, more than doubling the figure from before the pandemic (16.8 million). Indeed, according to Nomad List, a digital nomad membership platform, one billion people will be working remotely at least part of the year by 2035. Last year, the platform had over 4,000,000 users.
Initially, it was assumed that digital nomadism was only for privileged, twenty-something dreamers. "You need not only a relatively strong passport that makes obtaining tourist visas easy, but also a knowledge economy job and access to technology and devices that allow remote working," The Guardian declared in 2015. However, global broadband continued to improve, flights became more affordable, countries began to offer remote work-friendly visas, and a critical mass was reached for digital nomad hubs and co-working spaces to emerge.
According to Nomad List statistics, today's digital nomads are 44 percent female, 40 percent non-white, 33 years old on average, and work in a variety of fields including marketing, UI/UX design, product management, and, yes, software development.
Simply put, being a digital nomad has never been easier.
5. Augmented and virtual reality enhance in-person travel
Travel and tourism were halted as a result of the pandemic, forcing businesses to get creative with virtual and augmented reality. "By the end of the journey, the same absorbing technology will be used to enhance rather than replicate the visitor experience," Euronews stated in its 2023 travel report.
VR/AR was quickly adopted to provide the virtual travel experience that consumers who were confined to their homes desired. Without leaving your house, you could visit museums and explore sites such as Machu Picchu. And it's now being used to assist travelers in researching their next vacation destinations, as a way to "try before you buy" when choosing hotels and tours, and even to book them. With Meta's Quest lineup and Sony's PlayStation 5 (and possibly soon Apple?) offering consumer-friendly VR headsets, expect to see more travel and tourism companies offering VR tours as VR/AR becomes more mainstream.
Marriott, Shangri-La, and Holiday Inn offer virtual tours of their hotel rooms, and companies such as Beeyonder and Weezy have emerged to provide immersive virtual travel experiences. Finally, virtual and augmented reality are being integrated into every stage of the customer journey. Expect VR/AR to cross your path whether you're at home or in person.
6. Finding new ways to reconnect with nature (beekeeping!)
If you're sick of hearing about technology, you're not alone. People want to unplug and recharge, but they don't want to do so with their electronic devices. It's no surprise that in recent years, travelers have prioritized wellness. They're not looking for a day at the spa. 53% of US travelers looking for wellness activities want something exciting and novel, according to Hotels.com (owned by Expedia). "In this town, the same old yoga retreat is on its way out. People are seeking a "new wave of wellness," as we refer to it "Melanie Fish, Expedia Group Brands' Head of Global PR, stated this at Expedia's 2023 travel trends event.
If you're looking for a wellness getaway, expect to see more hotels and tours offering activities like forest bathing (also known as sylvotherapy), foraging, fruit harvesting, and even beekeeping. All over the world, alternative wellness resorts are sprouting up. Millennials appear to prefer the United States, but Gen Z appears to be more adventurous, preferring Norway, Turkey, Switzerland, Iceland, and Sri Lanka.
Whether you're a digital nomad who has made travel a way of life or a regular traveler getting back into the groove after a break, these tech trends will be hard at work behind the scenes wherever you are.
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